Tata Motors, Tata CLiQ join hands for online booking of Hexa SUV at India : Automobiles, News

Tata Motors, Tata CLiQ join hands for Internet booking of Hexa SUV in India

|   New Delhi, February 27, 2017 | Posted by Pratik Rakshit | UPDATED 13:54 IST

Tata Hexa was started a month, together with cost starting at Rs 12.08 lakh (ex showroom, New Delhi). (Photo: Nishant Jhamb)

Tata Motors’ newly-launched SUV Hexa can also be reserved on the group’s e-commerce portalsite, Tata CLiQ, together with the 2 entities joining hands to get an exclusive venture. The venture will make it possible for customers to book test drives, investigate additional features and benefits with only a CLiQ, Tata CLiQ said in a statement.

“Tata Hexa promises to be a ideal mixture of design, functionality and features and we’re sure that our discerning customer base will be excited to detect the brand new SUV on the portalsite,” TataCLiQ CEO Ashutosh Pandey said.

Tata Motors Passenger Vehicle Business Unit Head of Marketing Vivek Srivastava said that the venture will help the company align with rapidly-changing virtual landscape, in which brands across industries have been aligning themselves to adjust and adapt to the interactive universe.

“As we’re targeting a much younger group of buyers, we believe this partnership will help us reach out to the ideal set of customers in a better way,” he added.

Tata Hexa was started a month, together with cost starting at Rs 12.08 lakh (ex showroom, New Delhi).

The Hexa is the model and the SUV under Tata Motors’ revival plan under the HorizonNext strategy launched around five decades back.

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